In episode 19 of Venture Everywhere, Alex Abelin, co-founder and CEO of PlantBaby, interviews Becca Millstein, co-founder and CEO of Fishwife – a premium canned fish brand that has successfully navigated the turbulent waters of startup growth. Becca shares Fishwife’s approach to distribution, including growing organically with a direct-to-consumer (D2C) strategy and the role of packaging and world building in attracting an audience. From its inception to meeting the challenges, Becca gives an in-depth look into the canned fish market, collaborations with independent female artists, and strategies of a successful consumer product business.
In this episode, you will hear:
The origin story of Fishwife: its name and how it was conceived from the unconventional path of its founders.
How Fishwife cultivates a robust community around the thoughtfully designed brand, including Fishwife's partnerships with independent female artists.
Fishwife's distribution strategy, starting with an unconventional take on growing customer base organically in the first year.
Managing distribution when launching in supermarkets, and avoiding the common pitfall of rushing into distribution without focusing on order turns
Leveraging a lean team and securing smart, invested individuals on the cap table when fundraising
Find Becca Millstein | Fishwife | at:
Linkedin: https://www.linkedin.com/in/becca-millstein-98595989/
Website: https://eatfishwife.com/
Instagram: https://www.instagram.com/fishwife/
Twitter: https://twitter.com/fishwife
Learn more about Alex Abelin | PlantBaby | Kiki Milk
Linkedin: https://www.linkedin.com/in/alexabelin/
Website (Personal): https://www.alexabelin.com/
PlantBaby: https://www.plantbaby.co/
Kiki Milk: https://www.kikimilk.com/
Kiki Milk (Instagram): https://www.instagram.com/kikimilkco/
Uncanny Products: Becca Millstein with Alex Abelin