Everywhere with Scott Hartley
Venture Everywhere
Uncanny Products: Becca Millstein with Alex Abelin

Uncanny Products: Becca Millstein with Alex Abelin

In episode 19 of Venture Everywhere, Alex Abelin, co-founder and CEO of PlantBaby, interviews Becca Millstein, co-founder and CEO of Fishwife – a premium canned fish brand that has successfully navigated the turbulent waters of startup growth. Becca shares Fishwife’s approach to distribution, including growing organically with a direct-to-consumer (D2C) strategy and the role of packaging and world building in attracting an audience. From its inception to meeting the challenges, Becca gives an in-depth look into the canned fish market, collaborations with independent female artists, and strategies of a successful consumer product business. 

In this episode, you will hear:

  • The origin story of Fishwife: its name and how it was conceived from the unconventional path of its founders.

  • How Fishwife cultivates a robust community around the thoughtfully designed brand, including Fishwife's partnerships with independent female artists.

  • Fishwife's distribution strategy, starting with an unconventional take on growing customer base organically in the first year. 

  • Managing distribution when launching in supermarkets, and avoiding the common pitfall of  rushing into distribution without focusing on order turns

  • Leveraging a lean team and securing smart, invested individuals on the cap table when fundraising

Find  Becca Millstein | Fishwife | at: 

Linkedin: https://www.linkedin.com/in/becca-millstein-98595989/

Website: https://eatfishwife.com/

Instagram: https://www.instagram.com/fishwife/

Twitter: https://twitter.com/fishwife

Learn more about Alex Abelin | PlantBaby | Kiki Milk

Linkedin: https://www.linkedin.com/in/alexabelin/

Website (Personal): https://www.alexabelin.com/

PlantBaby: https://www.plantbaby.co/

Kiki Milk: https://www.kikimilk.com/

Kiki Milk (Instagram): https://www.instagram.com/kikimilkco/

Everywhere with Scott Hartley
Venture Everywhere
Venture Everywhere is a podcast exploring the trials and tribulations of building a startup from zero to one. Hosted by Everywhere Ventures, a global pre-seed fund supported by 500+ founders and operators who serve as the hosts and guests for this unique podcast experience. To learn more about our work, visit Everywhere.vc and subscribe to our Founders Everywhere Substack. You can also follow us on LinkedIn for updates and news.