Uncanny Products: Becca Millstein with Alex Abelin
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In episode 19 of Venture Everywhere, Alex Abelin, co-founder and CEO of PlantBaby, interviews Becca Millstein, co-founder and CEO of Fishwife – a premium canned fish brand that has successfully navigated the turbulent waters of startup growth. Becca shares Fishwife’s approach to distribution, including growing organically with a direct-to-consumer (D2C) strategy and the role of packaging and world building in attracting an audience. From its inception to meeting the challenges, Becca gives an in-depth look into the canned fish market, collaborations with independent female artists, and strategies of a successful consumer product business.
Uncanny Products: Becca Millstein with Alex Abelin
Uncanny Products: Becca Millstein with Alex…
Uncanny Products: Becca Millstein with Alex Abelin
In episode 19 of Venture Everywhere, Alex Abelin, co-founder and CEO of PlantBaby, interviews Becca Millstein, co-founder and CEO of Fishwife – a premium canned fish brand that has successfully navigated the turbulent waters of startup growth. Becca shares Fishwife’s approach to distribution, including growing organically with a direct-to-consumer (D2C) strategy and the role of packaging and world building in attracting an audience. From its inception to meeting the challenges, Becca gives an in-depth look into the canned fish market, collaborations with independent female artists, and strategies of a successful consumer product business.