Everywhere with Scott Hartley
Venture Everywhere
Framing the Future: Sophia Edelstein with Jules Ehrhardt
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Framing the Future: Sophia Edelstein with Jules Ehrhardt

Sophia Edelstein is the co-founder and co-CEO of Pair Eyewear, the first direct-to-consumer, customizable eyewear brand reimagining the experience for those who wear glasses. With Pair, adults and children can quickly and easily switch up the style of their glasses in a snap. Sophia is a Forbes 30 Under 30 honoree and on the Inc. Magazine Female Founders 100 list.

This interview is hosted by Jules Ehrhardt, partner at FKTRY, a Creative Capital Studio, and an LP in Everywhere Ventures (previously The Fund). In this interview, Sophia and Jules explore Pair’s three-pronged approach to marketing, attracting new customers organically and methodically, and retaining customers from the first purchase. Learn about using personalization as the value prop and putting sustainability and accessibility at the forefront. Listen till the end for Sophia and her cofounder’s road trip to settle on a new home base for their startup! 

If you liked this episode, please give us a rating wherever you found us and be sure to subscribe to Venture Everywhere. To learn more about our work, visit Everywhere.vc and ideas.everywhere.vc on Substack. You can also follow us on LinkedIn and Twitter for regular updates and news.

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Everywhere with Scott Hartley

Venture Everywhere

Venture Everywhere is a podcast exploring the trials and tribulations of building a startup from zero to one. Hosted by Everywhere Ventures, a global pre-seed fund supported by 500+ founders and operators who serve as the hosts and guests for this unique podcast experience. To learn more about our work, visit Everywhere.vc and subscribe to our Founders Everywhere Substack. You can also follow us on LinkedIn for updates and news.